Live Sport Monetization

Maximize Revenue from Every Moment of Live Sports

Deliver targeted advertising at scale across all platforms—maximizing revenue without compromising performance or viewer experience.

 

Why Live Sport Matter

Live sports continue to be the strongest driver of mass audience engagement in today’s fragmented media landscape. With global sports advertising spend projected to surpass $64 billion by 2025, broadcasters, platforms, and rights holders must capitalize on every moment of the live experience.

 

Yet delivering personalized, high-impact ads at scale—across both linear and OTT platforms—remains a complex, resource-intensive challenge.

 

That’s where ENENSYS makes the difference.

 

Fill in the form to get in touch!

* Compulsory fields

AdsReach LiveSport small

ENENSYS Suite for Live Sports Monetization

A complete, end-to-end solution built to help you:

  • Maximize ad revenues for every Live Sport event
  • Reach specific audiences across geographies, platforms, and devices
  • Ensure ultra-low latency and seamless user experience
  • Cut operational adtech costs by up to 50%

AdsReach

Dynamic Ad Insertion for Live TV & Streaming

AdsReach is ENENSYS’s ad insertion platform, delivering precise, real-time targeting for Live Sports across all distribution channels—from traditional broadcast to OTT and connected devices.

Use Cases

  • Linear TV targeted advertising

  • Latency-free advertising execution

  • Dynamic SCTE-35 content marking in real time

  • Spot-by-spot or full ad break replacement

  • All types of Linear TV distribution (DTT, DTH, Cable IPTV and OTT)

  • Support for high number of concurrent user volumes

  • Limitless advertising segmentation capabilities

Key Benefits

  • End-to-End platform from campaign management to delivery, reporting and tracking

  • Advanced segmentation by country, region, language, DMA, or device

  • Fully complain with advertising ecosystem requirements

  • VAST-compatible with any video ad server 

  • Integration with traffic/billing systems

  • Privacy-friendly with (no personal data required

 

+ Built-in Linear Campaign Manager: Content management, full control over ad scheduling, targeting, and performance monitoring across linear networks and AsRun logs — all in real time.

StreamProbe

Real-Time Monitoring & Control of Targeted Ad Delivery

StreamProbe is ENENSYS’s end-to-end monitoring and analytics platform designed to guarantee the performance and compliance of targeted advertising in live sports environments.

Use Cases

  • Targeted ad insertion across Broadcast & OTT real-time monitoring

  • Ad campaign integrity and delivery with SLA compliance

  • End-to-end visibility from ingest to viewer playback

  • Real-time error detection

Key Benefits

  • Real-time monitoring of ad markers (SCTE-35, VAST, HLS, DASH)

  • Detection of ad insertion failures, drops, or inconsistencies

  • Automated alerts for SLA violations and technical issues

  • Visual dashboards for ad performance analysis

  • Centralized control for multi-platform ad workflows

  • Integrated with AdsReach

 

+ Ad Verification Dashboard: Track, compare, and validate every inserted ad across all platforms and distribution chains to ensure maximum revenue and quality assurance.

Made for

🏀 Sports Rights Holders & Federations
🌐 Broadcasters & Network Operators
📺 OTT Platforms & DTC Streaming Services
📣 Ad Sales & Traffic Operations Teams

Request a demo

Whether you are exploring new opportunities or facing specific technical challenges, our team is here to help you find the right approach.

Fill in the form to get in touch with us.

enensys headquarters

* Champs obligatoires