Deliver targeted advertising at scale across all platforms—maximizing revenue without compromising performance or viewer experience.
Live sports continue to be the strongest driver of mass audience engagement in today’s fragmented media landscape. With global sports advertising spend projected to surpass $64 billion by 2025, broadcasters, platforms, and rights holders must capitalize on every moment of the live experience.
Yet delivering personalized, high-impact ads at scale—across both linear and OTT platforms—remains a complex, resource-intensive challenge.
That’s where ENENSYS makes the difference.
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A complete, end-to-end solution built to help you:
AdsReach is ENENSYS’s ad insertion platform, delivering precise, real-time targeting for Live Sports across all distribution channels—from traditional broadcast to OTT and connected devices.
Linear TV targeted advertising
Latency-free advertising execution
Dynamic SCTE-35 content marking in real time
Spot-by-spot or full ad break replacement
All types of Linear TV distribution (DTT, DTH, Cable IPTV and OTT)
Support for high number of concurrent user volumes
Limitless advertising segmentation capabilities
End-to-End platform from campaign management to delivery, reporting and tracking
Advanced segmentation by country, region, language, DMA, or device
Fully complain with advertising ecosystem requirements
VAST-compatible with any video ad server
Integration with traffic/billing systems
Privacy-friendly with (no personal data required
+ Built-in Linear Campaign Manager: Content management, full control over ad scheduling, targeting, and performance monitoring across linear networks and AsRun logs — all in real time.
StreamProbe is ENENSYS’s end-to-end monitoring and analytics platform designed to guarantee the performance and compliance of targeted advertising in live sports environments.
Targeted ad insertion across Broadcast & OTT real-time monitoring
Ad campaign integrity and delivery with SLA compliance
End-to-end visibility from ingest to viewer playback
Real-time error detection
Real-time monitoring of ad markers (SCTE-35, VAST, HLS, DASH)
Detection of ad insertion failures, drops, or inconsistencies
Automated alerts for SLA violations and technical issues
Visual dashboards for ad performance analysis
Centralized control for multi-platform ad workflows
Integrated with AdsReach
+ Ad Verification Dashboard: Track, compare, and validate every inserted ad across all platforms and distribution chains to ensure maximum revenue and quality assurance.
Whether you are exploring new opportunities or facing specific technical challenges, our team is here to help you find the right approach.
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