The new Delivery Playbook

Beyond the Broadcast:

Why the 2026 World Cup demands a new converged delivery playbook

 

How Broadcast/Broadband convergence solves the mass-audience paradox of quality, scale and monetization

The buffering wheel is no longer just a technical glitch, it is a structural business failure.

 

In 2022, a black screen during the World Cup final caused millions in ad inventory to evaporate instantly.

 

This eBook outlines the new delivery playbook—a converged strategy leveraging DVB-NIP, 5G Broadcast, and Multicast to transform traditional pipes into IP-native powerhouses.

 

Download the guide to discover how to solve the scale paradox and secure a "zero-fail" guarantee before the next mass audience event begins.